New Year, New Sales Year


As the calendar turns to 2024, we find ourselves at the threshold of a new year, brimming with possibilities and opportunities. For sales professionals, this transition symbolizes more than just a change in dates—it marks the beginning of a new sales year, ripe with potential for growth and achievement. So, what better time than now to chart a course towards sales success?

According to data from Objective Management Group (OMG), a leading sales assessment firm, a staggering 74% of salespeople are not achieving their sales quotas. This statistic underscores the pressing need for a strategic approach to sales in the new year. It’s time to break free from the shackles of mediocrity and embrace a mindset of excellence.

To kickstart your journey to sales supremacy, leverage the power of data-driven insights. OMG’s research reveals that top-performing salespeople possess specific characteristics that set them apart from their peers. These include traits such as a strong desire for success, effective communication skills, resilience in the face of rejection, and a relentless drive to exceed targets.

Additionally, don’t underestimate the importance of continuous learning and skill development. OMG’s findings highlight that only 11% of salespeople have the necessary skills to succeed in selling. Many people look at training, attend seminars or workshops, and never implement what they learned.

The sales clock is back at zero…everyone starts in the same place.  Where you go from here, is up to YOU!

As you embark on this journey, remember that success in sales is not merely about hitting quotas—it’s about delivering value, solving problems, and making a meaningful impact on your clients’ lives. So, as you raise a toast to the new year, raise the bar for your sales performance as well. With the right mindset, strategies, and determination, the coming year holds boundless opportunities for those willing to seize them. Here’s to 2024, brimming with sales success!

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